Toyota in 2004: Managing Innovation in the New Millennium |
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Abstract:
Toyota is also focusing on product innovation to effectively serve niche segments with specialised requirements. The company is striving to improve its styling and designs, even as it continues to make the product development process more efficient. Will Toyota be able to build further on its competitive lead? Contents:
Keywords:Process innovation, Toyota, Big Three, Built to order demand, Logistics, Streamline, Global body shop, Product innovation, Lexus, US, Japan, Automobile industry, Global ten objective, Prius, GM (General Motors) Toyota in 2004: Managing Innovation in the New Millennium - Next Page>> |
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